Tuesday, January 31, 2006

Slowly But Surely

Mainstream publishers are gradually discovering that the Internet is not just a fly-by-night geek hangout. There are actual people out there USING the doggone thing!

http://online.wsj.com/public/article/SB112084457881180868-0AaD5icf4L_Vldpbx0tbXCGceTw_20060715.html

Among the highlights:
  • Fictitious Web sites and blogs based on characters from forth-coming books
  • Web-based games based on novels
  • Free content online (hmmm, I think I've seen that before...)

The publishing industry seems to run about 25 - 50 years behind the times as a matter of course. It's really a shame, when that industry could use new technologies in so many different ways to streamline production, enhance promotion, reduce costs, and *GASP* make more money! God! They might have to actually start paying the writers, too! It could be the End of The World As We Know It. Good riddance, some of us say.

2 Comments:

At 9:44 AM, Blogger Melly said...

Carter, what's that you're saying? People are using the internet? Who, who are these people??? I want to know now!

Joking aside, it is too bad they're behing. They haven't grasped the magnitude early enough, but better late than never - right?

 
At 11:39 AM, Blogger Carter said...

It's really kind of discouraging sometimes. I can understand their reluctance to move toward POD given the vast investment they have in their current system, but Internet marketing is just already so yesterday to the rest of the world.

 

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